Prepared by Philip Zimbardo and Cindy X. Wang
I
.
Introduction: Different forms of influence require different strategies and tactics for resisting or neutralizing them
II
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How We Are Persuaded
III
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Why We Conform: The Power of Groups
IV
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Cialdini’s Principles of Social Influence
a.
Reciprocity
b.
Commitment and Consistency
c.
Social Proof
d.
Liking
e.
Authority
f.
Scarcity
V
.
The Science of Social Influence – Anthony Pratkanis
VI
.
Cults Want to Own Your Mind and Body
VII
.
Reversing the Process of Good People Turning Evil: Positive Social Influence and Civic Virtue
VIII
.
Dr. Z’s 20 Hints About Resisting Unwanted Influences On You
IX
.
A Ten-Step Program to Build Resistance and Resilience
X
.
Selected References
©2006-2010, Philip G. Zimbardo
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